Do These 3 Things to Improve GSA Sales

Posted in Business

Do These 3 Things to Improve GSA Sales

An important thing that most people don’t understand about GSA schedules is that just getting a contract is not everything. In order to justify and reap benefits on the time and effort you have spent for obtaining set aside contracts, there are some things that you need to do.  Make sure that you find out if your company actually needs a GSA before trying to get one. Before getting a contract, a firm should do a thorough research of the target market that they hope to sell to and how to leverage their schedule. If you are looking to improve your GSA sales, here are three suggestions that might prove beneficial:

Update the Marketing Materials

A common mistake that most companies make is using the same marketing material for years. However, it is required that you keep updating the material with the latest GSA information. Some key sales and marketing tools that must be updated are brochures, websites, business cards etc. Partners, contracting officers, and prospects are likely to be scanning these for information.

Build a Development Plan

When it comes to a federal government contract, there is no way to cheat the system or reach your goal through shortcuts. You can definitely do it faster and better than other companies but you need to have a strategy and a business development plan. This plan must be fed with market research. Look for ways to introduce yourself to top buyers and convince them that you are an efficient business associate and register a private limited company

Update Contract

This is very important as it affects the credibility of your brand. If you have decided to update your products and services, make sure that you make the appropriate changes in the contract as well. This also includes your pricing strategy.

Getting GSA contracts may seem lucrative but just obtaining one is not the end of the story. You need to follow these suggestions to stay at the top of your game.