What is a content marketer’s most crucial goal? You’re not alone if you indicated you wanted to increase organic traffic; it’s the most popular response. It is, however, wrong. Any material must have the primary objective of influencing consumer behavior. Experts at digital marketing companies in Virginia increasingly focus on influencing consumer behavior for better revenue.
When content impacts customer behavior, it produces more than just increased website traffic. It converts that traffic into meaningful leads, engagements, sales, and brand champions in the end.
The reasons why people make judgments or take various activities throughout the purchase process are referred to as consumer behavior. It’s been studied by marketers for decades.
Let’s take a look at how Content influences customer behavior before we get into how the two are linked in the first instance.
A variety of motivating reasons influences consumer behavior.
We know that three sorts of motivational factors influence consumer behavior:
Individual views, opinions, and life experiences are all psychological elements.
Personal identity variables such as age, culture, geography, interests, career, and others
Social factors: A individual’s overall groups’ inclinations and expectations.
Marketers need to recognize what these characteristics are for their intended audience and seek to dig into them directly in order to effectively affect customer behavior. This is why it’s so important to realize that marketing isn’t a one-size-fits-all proposition. You won’t go very far in convincing people to act if your content does not connect directly with the people you’re attempting to reach.
The 6 Persuasion Principles
Dr. Robert Cialdini’s seminal book Impact: The Psychology of Persuasion was released over four decades ago. He had spent several years acting as a new employee in marketing agencies, learning how different corporations persuade their clients to make decisions.
Since then, the globe, as well as consumer behavior and marketing methods, has evolved tremendously. Nonetheless, these six principles are still relevant and well-liked by marketers across all industries as important concepts to grasp when creating campaigns and Content. Whether you are a shoe manufacturing company or an IT solution provider company, you can implement tactics to understand consumer behavior.
Reciprocity: When people get a favor, a nice gesture, or something else of value, they have a natural impulse to reciprocate.
Urgency: Because of scarcity, people have a natural urge to want what they can’t have. They have a strong desire to obtain things that may be finite in supply (such as premium products, commodities that are quickly running out, or goods that are only accessible for a limited period).
Authority: A person’s willingness to believe and interact with someone who has proven skill in a certain field grows.
Commitment: People who are already invested in something are more inclined and likely to remain with it.
Liking: Humans have an innate urge to consent with (or enjoy the same goods as) people from comparable demographic or social groupings.
Consensus: People instinctively obey societal conventions, according to consensus. When many individuals do (or buy) anything, other customers are more willing to follow suit.